Traction
About This Book
Published in 2014, Traction demonstrates that startup success requires more than excellent products—it demands strategic customer acquisition. The authors outline battle-tested strategies for attracting customers and guide readers in selecting appropriate methods for different stages of company growth. This book provides the framework needed to build the audience your product requires to thrive.
Who Should Read This?
- Startup founders and entrepreneurs
- Aspiring business owners planning their first venture
- Marketing and PR professionals working with early-stage companies
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