User Research
About This Book
User Research (2018) provides hands-on instruction for business owners, product managers, and researchers who want to answer a fundamental business question: does what you're building solve real customer problems? Based on Stephanie Marsh's extensive practical experience in the field, this work examines the most popular research techniques, offering clear explanations of what each approach can and cannot deliver.
Who Should Read This?
- Business founders developing new products or services
- Product managers seeking to refine their strategic approach
- UX professionals exploring different testing methodologies
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