Whiplash Whiplash Joi Ito and Jeff Howe

Whiplash

Thriving in an Era of Rapid Transformation

by Joi Ito and Jeff Howe

★ 4.0 16 min read

About This Book

Published in 2016, Whiplash examines the emerging principles governing our rapidly transforming world. Technologies emerge and ideas spread at breakneck speed, making adaptation the only viable survival strategy. Yesterday's wisdom no longer applies—you need fresh approaches designed for the present moment.

Who Should Read This?

  • Technology enthusiasts tracking digital transformation
  • Business founders building new ventures
  • Professionals seeking contemporary business strategies
  • Individuals preparing for workplace evolution

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