Branding Between the Ears
Branding Between the Ears
Applying Brain Science to Create Enduring Consumer Relationships
About This Book
The Neuroscience of Brand Building (2021) examines how scientific understanding of brain function can transform branding approaches. The book investigates consumer response patterns to marketing messages and the neural mechanisms underlying purchase decisions.
Who Should Read This?
- Marketing professionals and sales teams seeking evidence-based strategies
- Entrepreneurs launching new businesses and building brands from scratch
- Psychology enthusiasts interested in consumer behavior research
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