Connected CRM
About This Book
Published in 2014, Connected CRM strips away trendy marketing jargon such as 'cloud computing,' 'personalization,' and 'big data' to reveal practical methods for leveraging customer information in today's digital marketplace.
Who Should Read This?
- Digital marketing professionals seeking customer engagement strategies
- Business executives implementing CRM systems
- Entrepreneurs building customer-focused organizations
- Sales professionals working with customer data
- Anyone curious about modern customer relationship management
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