Frenemies
About This Book
Frenemies (2018) examines the transformation sweeping through advertising and marketing as traditional business models collapse under digital pressure. The book reveals how internet technologies, data analytics, and personalized targeting have dismantled the old guard of advertising agencies and created an entirely new competitive environment.
Who Should Read This?
- Marketing and advertising professionals looking for fresh insights into their changing field
- Business executives responsible for marketing strategy and budget allocation
- Anyone fascinated by how digital technology transforms established industries
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