Global Content Marketing
Global Content Marketing
Building Effective Strategies to Produce Compelling Content, Expand Your Customer Base, and Succeed in International Markets
About This Book
Mastering Worldwide Content Marketing (2015) serves as your complete resource for marketing strategies in our digital era. This work provides tactical guidance for creating and sustaining an effective content-marketing approach while examining emerging trends in international content-marketing and the evolving responsibilities of today's marketer.
Who Should Read This?
- Companies seeking to expand content and marketing operations across multiple regions
- Recent college graduates considering marketing careers
- Business owners aiming to improve their company’s performance
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