Good Works!
Good Works!
Marketing and Corporate Initiatives that Build a Better World...and the Bottom Line
About This Book
Good Works! (2012) examines how corporate responsibility drives business success. Through real-world case studies and practical examples, this book equips business professionals with approaches to generate positive social impact while maintaining strong financial performance.
Who Should Read This?
- Marketing professionals seeking to strengthen campaign effectiveness
- Business executives and board members
- Nonprofit organization members interested in corporate-charity partnerships
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