Hey Whipple, Squeeze This!
Hey Whipple, Squeeze This!
A Practical Blueprint for Crafting Effective Advertising
About This Book
This book has established itself as an essential resource for advertising professionals at every career stage, from industry veterans to curious newcomers and anyone fascinated by the intersection of creativity and business. The playful title references a controversial 1970s Charmin toilet paper campaign starring Mr. Whipple, an irritating store clerk obsessed with squeezing the merchandise. This cheeky homage establishes Sullivan's straightforward, no-nonsense approach to the often unpredictable creative journey of making memorable advertisements.
Who Should Read This?
- Advertising and marketing professionals seeking to sharpen their craft
- People curious about the mechanisms behind effective advertisements
- Fans of Mad Men wanting to understand the real industry
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