Hooked
About This Book
Published in 2014, Hooked uses real-world examples and psychological research to reveal why certain products become woven into our everyday lives and why such integration represents the ultimate achievement for consumer-facing businesses. The book provides practical guidance for creating products that foster habitual use while examining the ethical considerations companies must address.
Who Should Read This?
- People curious about the psychology behind habit formation
- Product designers and business leaders seeking to create successful, engaging products
- Consumers interested in understanding how companies capitalize on human behavioral patterns
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