How to Kill a Unicorn
How to Kill a Unicorn
How the World's Hottest Innovation Factory Builds Bold Ideas That Make It to Market
About This Book
Published in 2014, this book offers a systematic framework for tackling innovation challenges to produce exceptional results. Drawing from real-world cases handled by Fahrenheit 212, a leading consulting firm, the work provides actionable strategies for transforming bold concepts into market realities.
Who Should Read This?
- Large and medium-sized corporations seeking to enhance their innovation capabilities
- Entrepreneurs interested in learning about successful innovation methodologies
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