Hug Your Customers
Hug Your Customers
The Enduring Method for Personalizing Sales and Delivering Exceptional Results
About This Book
Published in 2003, this book draws from the author's fifty years of expertise in building a business centered entirely around customer satisfaction. The concept of "hugging" customers involves addressing their every requirement and structuring your organization to prioritize them above all else. Creating this type of culture remains the best approach for achieving both profitability and customer satisfaction.
Who Should Read This?
- Business owners and management professionals seeking customer service excellence
- Students pursuing degrees in marketing or economics
- Independent contractors and freelancers looking to expand their client base
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