Managing Online Reputation
Managing Online Reputation
Strategies for Corporate Reputation Management on Social Platforms
About This Book
Safeguarding Your Brand in the Digital Age (2015) examines the risks companies and their leaders face when they lack proficiency in internet and social media management. Learn how a single customer complaint can escalate into a widespread online backlash. Discover practical strategies to shield your organization from such scenarios.
Who Should Read This?
- Social media managers responsible for corporate accounts
- Public relations professionals handling brand reputation
- Business owners building their online presence
- Marketing teams developing digital campaigns
- Communications students studying crisis management
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