Marketing Above the Noise
Marketing Above the Noise
Building Lasting Strategic Value Through Effective Marketing
About This Book
Rising Above Marketing Clutter (2015) provides direction through the complex modern marketing environment, teaching you to distinguish valuable strategies from distracting trends. Rather than chasing every emerging marketing fad, this book shows how established marketing principles remain the most reliable path to attracting and retaining customers.
Who Should Read This?
- Marketing professionals and advertising specialists
- Business leaders frustrated with constantly changing technology fads
- Executives seeking reliable, proven marketing strategies
- Companies wanting to reduce marketing chaos and improve results
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