Newsjacking
Newsjacking
Capitalize on Breaking News to Amplify Your Message and Gain Massive Media Exposure
About This Book
Newsjacking (2012) presents a fresh approach to earning media attention by responding to current events with speed and creativity instead of relying on advance planning. This work demonstrates how this modern publicity strategy functions, details appropriate response methods, and provides techniques for maximizing your media reach.
Who Should Read This?
- Marketing professionals looking for cost-effective alternatives to traditional advertising
- Startup founders and small businesses wanting to maximize visibility with limited resources
- Media consumers curious about how modern journalism operates
Continue reading
Create a free account to read the full summary, key ideas, and author insights.
