The New Rules of Marketing & PR
The New Rules of Marketing & PR
Strategies for Connecting with Customers Through Social Platforms, Video Content, Mobile Tools, Blogs, Press Releases, and Viral Campaigns
About This Book
Published in 2007, this book serves as a manual for modern digital marketing tactics. It demonstrates why genuine, responsive communication through social platforms helps businesses connect with larger audiences and strengthen their brand presence.
Who Should Read This?
- Executives seeking to update their company’s brand approach
- PR and marketing professionals wanting to strengthen their digital communication skills
- Individuals interested in understanding corporate social media branding techniques
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