Paid Attention
About This Book
What strategies can brands employ when consumers use ad-blockers, possess fleeting focus, and face endless options? Paid Attention (2015) examines the evolving media environment and outlines winning tactics that extend far beyond simple banner ads and intrusive pop-up windows.
Who Should Read This?
- Marketing professionals and creative directors working in advertising
- Individuals curious about how digital transformation affects consumer behavior and attention
- Professionals seeking to understand emerging communication frameworks
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