Personality Not Included
Personality Not Included
How Businesses Can Rediscover Their True Identity and Build Genuine Customer Connections
About This Book
Bringing Authenticity to Your Brand (2008) shows businesses how to create a genuine public identity that resonates with customers. This book provides practical guidance on developing a distinct company character, demonstrates why authentic brand identity matters, and offers solutions for overcoming obstacles that prevent business growth.
Who Should Read This?
- Business founders and executives seeking to strengthen or establish their companies
- Chief executives looking to humanize their corporate identity
- Marketing professionals at any experience level
Continue reading
Create a free account to read the full summary, key ideas, and author insights.
