Platform Scale
Platform Scale
Understanding the new business paradigm that enables startups to achieve massive growth with minimal capital
About This Book
Over the past ten years, a revolutionary type of company has taken the world by storm. Facebook, Airbnb, YouTube, and Twitter have each reached extraordinary levels of success – so what connects these businesses? Each operates as a platform: they attract massive user bases and reach valuations in the billions, yet they don't sell traditional products. Published in 2015, Platform Scale examines the fundamental principles behind this innovative business approach and explains how these companies achieve such remarkable expansion.
Who Should Read This?
- Business students seeking to understand modern economic models
- Entrepreneurs planning to implement platform-based strategies
- Social media enthusiasts wanting to understand how their preferred services operate
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