Predictive Analytics
Predictive Analytics
How Data Forecasts Clicks, Purchases, Deception, and Mortality
About This Book
Predictive Analytics (2016) serves as an accessible entry point into a sophisticated and captivating domain. Discover how organizations process massive datasets to inform better decision-making, a methodology that has fundamentally transformed research practices and business operations worldwide. Siegel presents an illuminating exploration of diverse sectors experiencing permanent change, spanning from marketing to healthcare, financial services to artificial intelligence.
Who Should Read This?
- Business students seeking practical applications of analytics
- Readers fascinated by economic trends and data science
- Technology enthusiasts exploring artificial intelligence developments
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