ROI in Marketing
ROI in Marketing
Using Design Thinking to Measure, Validate, and Enhance Marketing Performance
About This Book
Marketing ROI (2020) presents a structured methodology for developing and executing marketing projects that generate measurable financial outcomes. Through design thinking concepts, the book demonstrates how to build cause-and-effect relationships in marketing efforts and track their performance to guarantee positive financial returns.
Who Should Read This?
- Marketing practitioners seeking to strengthen their analytical capabilities
- Business leaders needing financially sound marketing strategies
- Marketing educators and their students
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