Selling the Invisible
Selling the Invisible
A Practical Manual for Service Industry Success
About This Book
The service sector dominates today's economic landscape, yet most businesses struggle to promote what customers cannot touch or see. Published in 1997, Marketing What Can't Be Seen provides practical frameworks for building marketable service organizations and implementing effective promotional strategies for intangible offerings.
Who Should Read This?
- Service providers seeking to grow their businesses
- Owners of service-based companies
- Sales and marketing professionals
- Students of advertising and promotional strategy
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