You Can Negotiate Anything
You Can Negotiate Anything
Getting what you need through strategic dialogue
About This Book
Published in 1980, this work demonstrates how negotiation permeates every aspect of daily existence and why developing strong negotiation capabilities matters. Cohen presents the essential elements that determine negotiation outcomes and provides methods for creating mutually beneficial agreements.
Who Should Read This?
- People seeking to improve their negotiation abilities with family members, employers, or service providers
- Those wanting defense strategies against aggressive negotiation tactics
- Individuals aiming for agreements that benefit all parties involved
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