Communicate in a Crisis
Communicate in a Crisis
Building Consumer Trust Through Effective Brand Communication During Critical Moments
About This Book
Crisis Communication Strategies (2019) examines effective methods for brands to maintain sensitive, clear communication during challenging times. Kate Hartley breaks down the deep emotional bonds consumers form with companies and examines social media's role as a business risk factor. The book provides practical guidance for implementing communication strategies when things go wrong.
Who Should Read This?
- Public relations and marketing professionals
- Companies recovering from reputation damage
- Executives developing crisis management capabilities
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