Smart Calling
About This Book
Smart Calling (2010) addresses the practice of cold calling, a business necessity that intimidates even experienced sales professionals. While cold calling often brings to mind tedious call centers, monotonous routines, or pushy tactics, this book shows a better path. It demonstrates practical methods for transforming cold calling challenges into opportunities that benefit both the caller and the recipient, whether they're potential customers, donors, or hiring managers.
Who Should Read This?
- Sales professionals seeking to improve their phone outreach
- Fundraising professionals who rely on direct contact
- Business development representatives
- Anyone who needs to make persuasive phone calls
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