Subliminal
About This Book
Subliminal (2012) exposes the hidden machinery of human cognition. The book examines how an efficient but flawed unconscious system operates continuously beneath our awareness, controlling our daily lives. Through scientific research, real-world examples, and personal narratives, readers discover how unconscious processes shape memory, romantic attraction, financial choices, and project planning. The content draws from historical records, laboratory experiments, and insights shared by colleagues in the scientific field.
Who Should Read This?
- People wanting to strengthen their social abilities and powers of persuasion
- Readers curious about the mechanisms, advantages, and limitations of unconscious mental processes
- Those fascinated by neuroscience and social psychology research
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