Targeted
Targeted
The Transformation of Advertising Through Technology and Consumer Engagement
About This Book
Targeted (2014) explores the evolution of digital advertising from its internet origins through modern ad exchanges. Smith examines how Search Engine Marketing (SEM) has become essential for businesses seeking to connect with their ideal customers and drive sustainable growth.
Who Should Read This?
- Professionals seeking expertise in Search Engine Marketing strategies
- Business owners exploring various SEM platforms and their limitations
- Marketing enthusiasts curious about contemporary advertising techniques
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