The 22 Immutable Laws of Branding
The 22 Immutable Laws of Branding
Essential branding principles from a father-daughter marketing team
About This Book
Published in 1998, The 22 Immutable Laws of Branding offers actionable guidance on building successful brands. Through 22 concise principles, this work reveals typical marketing errors and demonstrates how leading brands capture dominant positions in competitive markets.
Who Should Read This?
- Business owners seeking brand positioning strategies
- People curious about how advertising influences behavior
- Students and professionals in communications and marketing fields
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