The Global Code
The Global Code
The Emergence of Universal Values and Their Impact on International Business and Marketing
About This Book
The Global Code (2015) examines an emerging worldwide pattern: a collective unconscious system containing shared values, beliefs, and principles that transcends national boundaries. This system originates from and is perpetuated by the Global Tribe—a highly transient, multicultural population of influencers who establish trends, disrupt traditional structures, and represent the primary audience for international luxury markets.
Who Should Read This?
- Students studying sociology and anthropology
- Individuals fascinated by cultural differences and universal patterns
- Marketing and advertising professionals seeking global brand strategies
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