The Hidden Psychology of Social Networks
The Hidden Psychology of Social Networks
Creating Genuine Brand Connections Through Core Human Motivations
About This Book
Social Media Psychology Uncovered (2020) explains how companies can develop genuine, effective online content through fundamental psychological principles. Using Freudian theory as a foundation, this work explores why we behave as we do online and demonstrates methods for brands to establish meaningful connections with their audiences.
Who Should Read This?
- Brand strategists working in organizations of all sizes
- Content creators across any medium
- Anyone interested in understanding modern marketing tactics
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