The Membership Economy
The Membership Economy
Discover Your Most Engaged Users, Perfect the Continuous Transaction, and Create Sustainable Revenue Streams
About This Book
Consumer preferences have shifted dramatically away from permanent ownership toward temporary access. In this evolving marketplace, organizations built on membership principles dominate. The Membership Economy (2015) presents strategic approaches and practical methods drawn from actual business cases for creating a thriving membership-based organization.
Who Should Read This?
- Business owners across all industries seeking growth strategies
- Executives and managers aiming to increase member engagement
- Entrepreneurs planning to launch membership-focused ventures
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