The Strategy and Tactics of Pricing
The Strategy and Tactics of Pricing
Building Profitability Through Strategic Pricing Decisions
About This Book
The Strategy and Tactics of Pricing (2010) demonstrates why pricing decisions stand among the most powerful tools for business success. Through debunking widespread pricing myths and outlining three essential dimensions plus five actionable steps, this resource provides practical guidance for companies seeking to optimize profitability through intelligent price-setting approaches.
Who Should Read This?
- Business students seeking to grasp core pricing principles
- Entrepreneurs preparing to introduce new products and determining optimal pricing
- Consumers interested in understanding how retail prices are established
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