Truth, Lies and Advertising
About This Book
Truth, Lies and Advertising (1998) offers an insider's perspective on advertising from veteran account planner Jon Steel. Steel reveals how great advertising emerges from deep consumer understanding. Through vivid real-world stories, he demonstrates how account planners bridge the gap between client needs and creative execution to build campaigns that actually work.
Who Should Read This?
- People launching careers in advertising or account planning
- Mad Men enthusiasts curious about real agency operations
- Business owners considering hiring an advertising agency for campaign development
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