Unconscious Branding
About This Book
The Hidden Psychology of Branding (2012) uncovers the science behind how brands influence our subconscious minds and earn our loyalty. Through a practical seven-step framework, you'll learn innovative approaches to develop a brand that resonates authentically with your target audience.
Who Should Read This?
- Marketing professionals seeking to design compelling campaigns
- Business owners working to establish memorable brands
- Individuals curious about consumer psychology and persuasion techniques
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