YouthNation
About This Book
Published in 2015, YouthNation explores the characteristics of contemporary youth—a generation whose behaviors and values will determine business outcomes for years to come. This examination reveals how companies can understand this demographic shift and develop relevant strategies for their organizations.
Who Should Read This?
- Marketing professionals seeking to grasp youth-centered economic trends
- People interested in how status symbols have evolved in the digital age
- Millennials wanting deeper insight into the cultural transformations happening around them
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