A New Way To Think
A New Way To Think
A Strategic Framework for Effective Management
About This Book
Rethinking Business Success (2011) challenges conventional wisdom by demonstrating how organizations can build lasting prosperity and deliver superior returns to investors by placing customer value at the center of their strategy instead of making shareholder wealth maximization the primary objective.
Who Should Read This?
- Corporate executives and management professionals
- Investors and equity stakeholders
- Professionals focused on customer value creation
Continue reading
Create a free account to read the full summary, key ideas, and author insights.
