Build For Change Build For Change Alan Trefler

Build For Change

Transforming Business Through Digital Evolution and Customer Focus

by Alan Trefler

★ 3.9 12 min read

About This Book

Published in 2014, this book examines the evolving dynamics between companies and their customers. Through analysis of what drives customer loyalty and exploration of emerging technologies, the text provides businesses with strategies to build strong, lasting relationships with their customer base.

Who Should Read This?

  • Professionals in customer-facing roles across industries
  • Business leaders collaborating with technology teams
  • Readers exploring the intersection of digital transformation and customer service

Continue reading

Create a free account to read the full summary, key ideas, and author insights.

Leer en Español →