Buyology
About This Book
Every day, thousands of brand images, logos, and advertisements compete for our attention, trying to persuade us to purchase their products. Yet only certain campaigns actually succeed in getting us to spend money. What makes the difference? Through advanced neuromarketing research, this book reveals the answer by examining the unconscious forces that drive our buying behavior.
Who Should Read This?
- People who encounter advertisements regularly
- Individuals curious about how the brain functions
- Marketing professionals seeking consumer insights
- Consumer rights advocates
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