Small Data
About This Book
Small Data (2016) demonstrates how seemingly insignificant observations about everyday life can forge powerful connections between brands and consumers. Through examining cultural behaviors across the globe, the book reveals how understanding human emotions and motivations transforms companies into recognizable household names.
Who Should Read This?
- Marketing professionals seeking deeper consumer insights
- Brand development specialists and strategists
- Students of psychology and human behavior
- Entrepreneurs building their company identity
- Business leaders looking to understand their customers better
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