Customer WinBack Customer WinBack Jill Griffin and Michael W. Lowenstein

Customer WinBack

Strategies for Bringing Back Lost Clients and Building Lasting Loyalty

by Jill Griffin and Michael W. Lowenstein

★ 3.8 14 min read

About This Book

Keeping customers engaged doesn't need to be an impossible task. Reclaiming Your Customers (2001) shows businesses how to spot vulnerable clients and reclaim them before they become statistics in your attrition reports. These proven techniques help organizations refocus their energy on current customers, reducing expenses and increasing long-term profitability.

Who Should Read This?

  • Organizations experiencing customer retention challenges and unstable client bases
  • Business executives, managers, and customer support professionals
  • Professionals seeking to maximize value from client relationships

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