Fusion
Fusion
The Strategic Integration of Brand and Culture in Leading Organizations
About This Book
Fusion (2018) presents a framework for uniting brand and culture—two domains typically treated as distinct within organizations. This integration produces a powerful organizational force that drives exceptional business performance.
Who Should Read This?
- Business leaders seeking to align organizational strategy
- Marketing and human resources professionals
- Corporate consultants and advisors
- Executives exploring culture-driven business transformation
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