Gap Selling
Gap Selling
Getting the Customer to Yes: How Problem-Centric Selling Increases Sales by Changing Everything You Know About Relationships, Overcoming Objections, Closing and Price
About This Book
Gap Selling (2019) dismantles conventional sales methods that have left countless salespeople struggling. Moving beyond empty advice, this book presents techniques that build genuine value and establish credibility at every stage of selling. By freeing sales professionals from passive order-taking roles controlled by unpredictable buyers, it offers a fresh blueprint for achieving sales excellence in today's marketplace.
Who Should Read This?
- Sales professionals seeking to enhance their performance and results
- Business owners aiming to boost company sales and revenue
- Client-facing professionals wanting to strengthen trust and connection
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