Give and Get Employer Branding
Give and Get Employer Branding
Attract Exceptional Talent by Being Honest About Challenges and Purpose
About This Book
The Give and Get Employer Branding (2020) provides practical guidance on transforming how organizations present themselves to potential hires. It offers strategies for developing an employer brand that draws in ideal candidates while simultaneously encouraging unqualified applicants to self-select out, turning existing staff members into enthusiastic advocates.
Who Should Read This?
- Human resources professionals seeking better recruiting outcomes
- Hiring managers struggling to find qualified candidates
- Business leaders frustrated by costly and inefficient hiring processes
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