Predictably Irrational
About This Book
Predictably Irrational (2010) examines the consistently illogical patterns in human decision-making. What causes us to abandon our diets the moment we spot a tempting dessert? Why does offering money for your mother's home-cooked meal create offense? How does a higher price tag make pain relief work better? These questions and others are answered through research findings and real-world examples that reveal the underlying causes of irrational behavior and potential solutions.
Who Should Read This?
- People curious about the psychology behind irrational behaviors such as procrastination, overeating and poor spending choices
- Readers seeking strategies to overcome natural tendencies toward poor decision-making
- Those fascinated by social psychology and the mechanisms behind human choices
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