The Upside of Irrationality
The Upside of Irrationality
How Breaking the Rules of Logic Can Improve Your Personal and Professional Life
About This Book
Using principles from behavioral economics, Dan Ariely's 2011 work examines the root causes of irrational behavior, its impact on how we make decisions, and practical strategies for improving our choices.
Who Should Read This?
- Students studying psychology or behavioral economics
- Anyone seeking to understand their irrational decision-making patterns
- Readers fascinated by what drives human behavior
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