SPIN Selling
About This Book
Published in 1988, this book presents findings from over a decade of sales research involving 35,000 actual customer interactions. The result is a practical framework that works for sellers across industries. The text examines why conventional selling techniques fall short and introduces the SPIN methodology for handling transactions of all sizes.
Who Should Read This?
- Sales professionals seeking to improve their conversion rates
- Leaders and managers overseeing sales teams
- Business executives who regularly interact with sales representatives
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