The Science of Why
About This Book
Published in 2015, this work examines a fundamental marketing question: what triggers a purchase decision? The book analyzes different consumer profiles operating in today's markets and provides frameworks to enhance marketing effectiveness and strategic thinking.
Who Should Read This?
- Companies seeking to expand their customer reach
- Marketing professionals aiming to refine their audience targeting
- Consumers curious about brand persuasion tactics
Continue reading
Create a free account to read the full summary, key ideas, and author insights.
